CHICAGO – May 14, 2025 – LaSalle St., a family of independent wealth management firms encompassing independent broker-dealer and registered investment adviser (RIA) platforms, today announced the successful recruitment and onboarding of Pillar Financial Advisors located in Oakbrook, IL. Pillar is owned and operated by Andrew Palomo, who is joined in the practice by his son Levi and four-person support staff. The practice oversees over $175M in client assets that specializes in full service private wealth management for high-net-worth families and company retirement plans. Pillar also maintains a satellite office in Franklin, TN. The new addition underscores LaSalle St.’s accelerating success in winning experienced and growing independent wealth management advisor teams across the country.
Mark Contey, SVP and Chief Marketing Officer for LaSalle St., said, “We are excited to welcome Andrew, Levi, the entire Pillar team, and their clients to the LaSalle St. family. As they looked for a new firm affiliation, they did all the right things and asked all the tough questions before making a decision. It’s so increasingly clear to me that the consolidation in the industry is creating significant opportunity for firms that prioritize service to their advisors. We are all service providers to our customers, and large firms are not able to provide the service levels that advisors have been used to and when service levels break down the relationship then becomes misaligned and trust is lost. At LaSalle St., we work tirelessly every day to serve the needs and earn the trust of our advisors. We do not believe in the call center models, identifying our advisors by their rep number, or taking unnecessary time to process items and make decisions. It is very powerful when your value systems align with those of your customer and we look forward to a long term partnership with the Pillar team.”
Andrew Palomo, President of Pillar Financial said, “We felt lost at our former firm and were in search for a partner that not only valued us as a customer but that would also align themselves with the needs of our practice and our clients. The LaSalle team opened themselves up and provided some creative solutions which will help the overall practice to operate more efficiently going forward. Their communication, transparency and the way they operate the firm is actually quite refreshing and we are looking forward to a long partnership.”
Levi Palomo added “LaSalle’s multi-generational plan around their future was something we wanted to make sure we discussed and fully understood as we didn’t want to join a firm that was possibly considering alternatives themselves and therefore, we would end up in the same place we were. Our plan for the future aligns well with LaSalle’s which provided us with the comfort to make the decision to join them. Not to mention, the firms Advisor Equity Ownership Program is a very creative offering that we found quite unique and a big differentiator.”
Mr. Contey went on to say “Our continued emphasis on providing a conflict free affiliation for independent financial advisors and their clients is increasingly making LaSalle St. the destination of choice for growth-oriented wealth management financial advisors across the country and we look forward to announcing more exciting wins in the near future.”
About LaSalle St.
LaSalle St. is a family of firms comprising LaSalle St. Securities, an independent broker-dealer; LaSalle St. Investment Advisors, a SEC-registered investment adviser; and LaSalle St. Insurance Services, a provider of annuity and insurance products. It has a singular mission of supporting the growth and success of independent financial advisors across the country. Founded in 1974 and based in Chicago, Illinois, LaSalle St. supports more than 325 financial advisors, has approximately $14 billion in total client assets and is registered in all 50 states. The LaSalle St. companies offer a wide range of services, including brokerage, advisory, investment and insurance. The firm clears primarily through National Financial Services, with custodial services through NFS parent Fidelity Investments. For more information, visit https://lasallest.com/
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Media Inquiries
Mark Contey, CMO
LaSalle St.
630-442-9430
mark@lasallest.com